Over the last 30 years the Bull Breeding industry has progressively increased the size of their cattle on the assumption that bigger is better and bigger animals generate more profit. The questions we asked and have found answers to - are our breeding cows getting too big with reduced fertility, consuming too much feed, reducing our carrying capacity, reducing our calf weaning weight to cow weight percentage and thereby, most importantly, reducing our profitability, Our experience says the answer to each of these questions is resounding YES.